![]() What is Brand Color Psychology?Ĭolor psychology is defined as “the study of how colors affect perceptions and behaviours”. So, how have these brands managed to link their name with a specific color in our minds? By successfully using Brand Color Psychology of course! In this article, we will take a deeper look at what Brand Color Psychology is, why it is so important and how to use it to benefit your brand. ![]() Likewise, you can’t imagine Santa Clause drinking any other soda drink, but Coca-Cola. ![]() You can’t think of Yahoo mail, without picturing their purple logo. You can’t see the McDonald’s logo, with its yellow-gold arches, without thinking about happiness, childhood, or their delicious french fries. The answer to the above questions is pretty obvious. Which soda drink do you think of when you see a red Santa Clause riding his sleigh? What color comes to mind when I say McDonald’s? What about Yahoo mail? Now, let’s try the opposite.
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